Using Video Content to Elevate Your Brand in the Twin Cities

We've all seen how popular videos have become online. Social media platforms and their algorithms prioritize video content above all other content, and websites need cleverly placed videos to help capture the attention of potential customers. With videos being such a powerful tool to grow your brand, it's essential to make sure that you set yourself and your business apart, but how do you do that, is it right for you, and how do you get the video content you need?

Here are some things to think about if you aren't using videos for your digital marketing yet:

Videos help Increase brand awareness: Videos are a great way to get your brand in front of a wider audience. You use the video content on social media, your website, or other platforms.

Videos help build brand trust: Creating clever video content can help establish trust with your audience by showcasing who you are as a brand. Compelling videos can help share your story in ways that photos or writing can't always capture. It can also help you demonstrate products or showcase your expertise!

Videos drive traffic to your website: Videos can be a great way to drive traffic. You can embed videos on your website or share them on social media.

Video Content can help generate leads: Videos can be a powerful tool to generate new leads. You can use videos to promote your products or services and encourage viewers to take action, such as signing up for a newsletter or requesting a quote.

Videos can Increase sales: The right branded videos can help you increase sales by compellingly showcasing your products or services. They can also help you build trust with potential customers, increasing sales.

So, now that we've covered that you need video content as a brand, where do you go from here? As a business owner in the Twin Cities, you don't have endless time to do your own video content or make a branded commercial for your business. As someone who manages people's digital marketing content daily, I advise hiring someone to help ensure you're capturing your brand correctly. It is encouraged for anyone to use their phone for quick and easy videos on social media. However, there are better approaches to elevate your brand, especially on your website.

A powerful video should be designed to tell your unique story, connect with your audience, and convert them into paying customers, but you need a company that knows what they are doing. You need a partner who can help increase awareness and differentiate your brand from competitors in the crowded Twin Cities. One such company is MELO Multimedia, founded in 2020 by Jerome Serra. 

Jerome wanted to help entrepreneurs take their businesses to the next level and support small businesses with the ability to compete in the market against bigger players. Check out their Brand Story in under three minutes. You can see why I think this company is great. They hold many of the same values that I do at Spotlight Business Solutions. I met Jerome a few years ago in a networking group; it was an obvious fit for us to network together!

Melo Multimedia can work with any business or industry in Saint Paul, Minneapolis, and even Rochester, MN, and knows that ANY company can benefit from more efficient video marketing.

What sets them apart? Their values! Melo Multimedia believes in quality over quantity and won't overwhelm you with too many options. Their approach is centered around producing high-performance marketing videos that can effectively enhance your brand and business. Sounds great, right? Even better, Jerome and Melo Multimedia are in the Twin Cities, so whether you call St. Paul or Minneapolis home, they can help!

Talking about your brand is excellent, but if you're like me, you want to see how good the company is. I get it! I recommend checking out some of the videos they have created for other companies, and once you've done that, reach out to them to get set up with a consultation with the best video production in MN, Melo Multimedia.

Whether you're one of my clients reading this or someone new, these videos can fit well with the social media marketing you're doing or fit into your existing website. Isn't it time you started to increase awareness and set your brand apart from the competition in the Twin Cities with some high-quality videos? 

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