When is the last time you got the opportunity to stop and think, "Are my social media platforms up to date?" Now is the perfect time to seize that moment. Like most business owners you're focused on the daily grind, website content is usually the last thing on our minds, even for those of us who do it for a living. We thought we would take the time to remind you to GET YOUR PROFILES UP TO DATE now that the entire world is watching!
Since many of us are working from home over the next few weeks with the recommendation of "social distancing" on our minds, our time on the internet is skyrocketing. If someone goes to your Facebook page and it's the information isn't current or you haven't posted in awhile, they may think the temporary closure is permanent and move on to your competition. So how do you get things up to date and what's important? We're glad you asked. Here are 6 things to help bring those social media profiles into the current:
All in all, these are pretty simple steps to get you updated, but we get it. There's only so much time in the day. Our goal at Spotlight is to do the dirty work for you. If you simply don't have time, or even better, just plain old don't want to, get into touch with us and we will gladly take the tedious tasks off your hands! It's time to turn the Spotlight to your business, and generate a solid social media following now!
Angela Divine Photography and Spotlight Business Solutions have paired up to help YOU take social media off your plate for 6 months! Angela is a local Twin Cities photographer who specializes in offer custom brand photography and we will take care of the social media strategy and posting for you so you can focus on the other aspects of your business!
This is for you if:
✅Don't know what to post or when to post.
✅ You are spending hours and hours planning your social content every week.
✅You are using stock photos or that 2 year old head shot
✅You are too busy to post consistently.
✅You spend more time on your screen then with the ones you love.
We are only taking 3 clients and at a very special price, so if you want in, you better hurry. Send us a message if you're interested! We'd love to hear from you.
Are you creating a Social Media Calendar for your business?
You are a champion when it comes to your business! You schedule your work hours throughout the week. You never miss a coffee date with a new client. You are always on point when it comes to communicating with your clients. You color coordinate your calendars and have your life and business organized!
What about your social media accounts?
Here are 3 tips that will help you create your own social media calendar:
We all know how important social media has become for showcasing our businesses, but it can be hard to keep up with posting daily while keeping things engaging for your audience. It may seem easy at first, but when you sit down at your computer, your mind goes blank! Trust us, it even happens to us from time to time.
So what do you do?
How many emails do you get in a day? There’s junk email, work email, personal correspondence, appointment reminders and many, many more bits of information floating in your inbox. Think back to those times that a coupon from Target pushed you from kind of wanting that new office chair to add to your cart and purchasing it. Now, think of your small business. See where I’m going here? If you’re running a business but don’t have an email marketing strategy, you’re not at the front of people's minds. In the fast paced world we’re in today, that’s as good as being forgotten. Here are some reasons why you need to rethink your email marketing strategy yesterday:
Are you intimidated by the very thought of making a video for your business on social media? Does the phrase "live video" make your stomach hurt? Are you completely overwhelmed by keeping up with the Social Media "Joneses"
We want to help you overcome your fear surrounding social media video making and putting yourself at the forefront of your audience. This Spotlight Session will be hands-on so you can get the feel for creating your very own video to showcase your business on social media. We will also provide you with the tools to overcome barriers that may be preventing you from creating your own videos.
Brought to you by Spotlight Business Solutions and Sher Nyquist Coaching.
Amy Lauria & Kristina Nyquist of Spotlight Business Solutions will guide you through the process of creating your own video on social media and provide insight on the right tools for the job.
Sher Nyquist, Transformational Business Coach, will guide you in EFT Tapping and breathing techniques. These tools will empower you to surpass your fears and overcome barriers so you can move forward with this powerful vehicle of videos.
Lunch and beverages will be provided.
Routine can be a beautiful thing, and traveling is the opposite of routine. Sometimes, you’re going to have to face full disrupt head on, but it doesn’t mean sacrificing eating healthy, exercising, and taking care of yourself. Eating healthy and staying active are a way of life, and these important parts of life can sometimes fall by the wayside when traveling for work, or even on a vacation! Traveling doesn’t have to mean gaining ten pounds, eating everything in sight, or returning home and being unhappy with how you look! No matter the diet you abide by, there are numerous ways to stay on track while away from home, too!
Spotlight Business Solutions and Sher Nyquist Present an Entrepreneur Lunch & Learn at Bonfire in Woodbury, MN.
I (Amy:) will kick off the Lunch & Learn with how to create custom engaging social media content for your business. If you've been struggling with creating content or getting people to respond to it, this session is for you!
Sher Nyquist, transformational business coach, will teach an introduction to EFT (Emotional Freedom Techniques) Tapping. Tapping is an easy to use technique that helps eliminate barriers that seem impossible to overcome. Once free from old stuck points, you can step forward into greater freedom and achieve the business goals you once only dreamed of reaching. Come and learn more about what tapping is and how to do EFT Tapping.
Appetizers and beverages will be provided.
Want to join us? Click here to register now.
The Commemorative Air Force Minnesota Wing, an organization committed to preserving American aviation heritage, announced its Spring Swing Big Band Hangar Dance is set for Saturday, June 8, 2019. Admission to the Swing Dance is $17.00 per person at the door or $14.50 in advance. Admission goes towards the museum and their restoration efforts.
The CAF Minnesota Wing has been hosting the WWII themed dances since the early 1980's. This year they are working with local businesses such as Via's Vintage and Indeed Brewing Company. Those who dress up in WWII period clothes have the chance to win wonderful prizes including gift certificates from local vintage shops like Via's Vintage or a gift certificate towards a flight in one the museums WWII aircraft.
Photo Courtesy of Mark Naumann
The dance will also have 2 food trucks this year to give dancers a variety of food to choose from. They will be featuring Panini PinUps and The Outlaw Grill.
The Roseville Big Band will be playing 1940's style Big Band museum and a dance lesson will be given by Terry & Cindy Gardner of TC Swing from 7-8 pm. So even if you have two left feet, the lesson will give you an opportunity to try your hand at swing dancing.
In addition to the music, dancing, and food, there will also be an engine run-up with the museum's historic WWII aircraft and a chance for everyone to celebrate the Greatest Generation as we as we honor the 75th anniversary of D-Day.
All proceeds to benefit the Commemorative Air Force Minnesota Wing and their WWII museum.
To join in on the fun, please click here.
We've had some pretty extreme weather here in Minnesota since the beginning of 2019. We had 4 days of absolute freezing temperatures with the Polar Vortex and now we have an influx of snow. It's not surprising, it's winter in Minnesota, but it does make me reflect on how lucky I am to have a warm place to work and to call home. It also made me think about the people who aren't so lucky and could use a little extra help this winter.
For the month of February, Spotlight Business Solutions will be taking donations for the Union Gospel Mission, a local Homeless Shelter in Saint Paul. You can contact us directly if you'd like to donate an item or money. We will also be taking donations on Saturday's by meeting at the Commemorative Air Force Minnesota Wing in South Saint Paul. Not only can you drop off some much needed items for those in need, but you can also take a tour of the museum.
Here's what Union Gospel Mission is looking for:
Items We Usually Need:
Again, please contact us by email or phone to donate. You can also visit our Facebook page and send us a message.
I can't wait to share how much we can raise for those in need.
Amy Lauria, the president of Spotlight Business Solutions, has been working as a social media marketing and website ninja since 2005.