How many emails do you get in a day? There’s junk email, work email, personal correspondence, appointment reminders and many, many more bits of information floating in your inbox. Think back to those times that a coupon from Target pushed you from kind of wanting that new office chair to add to your cart and purchasing it. Now, think of your small business. See where I’m going here? If you’re running a business but don’t have an email marketing strategy, you’re not at the front of people's minds. In the fast paced world we’re in today, that’s as good as being forgotten. Here are some reasons why you need to rethink your email marketing strategy yesterday:
Are you intimidated by the very thought of making a video for your business on social media? Does the phrase "live video" make your stomach hurt? Are you completely overwhelmed by keeping up with the Social Media "Joneses"
We want to help you overcome your fear surrounding social media video making and putting yourself at the forefront of your audience. This Spotlight Session will be hands-on so you can get the feel for creating your very own video to showcase your business on social media. We will also provide you with the tools to overcome barriers that may be preventing you from creating your own videos.
Brought to you by Spotlight Business Solutions and Sher Nyquist Coaching.
Amy Lauria & Kristina Nyquist of Spotlight Business Solutions will guide you through the process of creating your own video on social media and provide insight on the right tools for the job.
Sher Nyquist, Transformational Business Coach, will guide you in EFT Tapping and breathing techniques. These tools will empower you to surpass your fears and overcome barriers so you can move forward with this powerful vehicle of videos.
Lunch and beverages will be provided.
Routine can be a beautiful thing, and traveling is the opposite of routine. Sometimes, you’re going to have to face full disrupt head on, but it doesn’t mean sacrificing eating healthy, exercising, and taking care of yourself. Eating healthy and staying active are a way of life, and these important parts of life can sometimes fall by the wayside when traveling for work, or even on a vacation! Traveling doesn’t have to mean gaining ten pounds, eating everything in sight, or returning home and being unhappy with how you look! No matter the diet you abide by, there are numerous ways to stay on track while away from home, too!
Spotlight Business Solutions and Sher Nyquist Present an Entrepreneur Lunch & Learn at Bonfire in Woodbury, MN.
I (Amy:) will kick off the Lunch & Learn with how to create custom engaging social media content for your business. If you've been struggling with creating content or getting people to respond to it, this session is for you!
Sher Nyquist, transformational business coach, will teach an introduction to EFT (Emotional Freedom Techniques) Tapping. Tapping is an easy to use technique that helps eliminate barriers that seem impossible to overcome. Once free from old stuck points, you can step forward into greater freedom and achieve the business goals you once only dreamed of reaching. Come and learn more about what tapping is and how to do EFT Tapping.
Appetizers and beverages will be provided.
Want to join us? Click here to register now.
The Commemorative Air Force Minnesota Wing, an organization committed to preserving American aviation heritage, announced its Spring Swing Big Band Hangar Dance is set for Saturday, June 8, 2019. Admission to the Swing Dance is $17.00 per person at the door or $14.50 in advance. Admission goes towards the museum and their restoration efforts.
The CAF Minnesota Wing has been hosting the WWII themed dances since the early 1980's. This year they are working with local businesses such as Via's Vintage and Indeed Brewing Company. Those who dress up in WWII period clothes have the chance to win wonderful prizes including gift certificates from local vintage shops like Via's Vintage or a gift certificate towards a flight in one the museums WWII aircraft.
Photo Courtesy of Mark Naumann
The dance will also have 2 food trucks this year to give dancers a variety of food to choose from. They will be featuring Panini PinUps and The Outlaw Grill.
The Roseville Big Band will be playing 1940's style Big Band museum and a dance lesson will be given by Terry & Cindy Gardner of TC Swing from 7-8 pm. So even if you have two left feet, the lesson will give you an opportunity to try your hand at swing dancing.
In addition to the music, dancing, and food, there will also be an engine run-up with the museum's historic WWII aircraft and a chance for everyone to celebrate the Greatest Generation as we as we honor the 75th anniversary of D-Day.
All proceeds to benefit the Commemorative Air Force Minnesota Wing and their WWII museum.
To join in on the fun, please click here.
We've had some pretty extreme weather here in Minnesota since the beginning of 2019. We had 4 days of absolute freezing temperatures with the Polar Vortex and now we have an influx of snow. It's not surprising, it's winter in Minnesota, but it does make me reflect on how lucky I am to have a warm place to work and to call home. It also made me think about the people who aren't so lucky and could use a little extra help this winter.
For the month of February, Spotlight Business Solutions will be taking donations for the Union Gospel Mission, a local Homeless Shelter in Saint Paul. You can contact us directly if you'd like to donate an item or money. We will also be taking donations on Saturday's by meeting at the Commemorative Air Force Minnesota Wing in South Saint Paul. Not only can you drop off some much needed items for those in need, but you can also take a tour of the museum.
Here's what Union Gospel Mission is looking for:
Items We Usually Need:
Again, please contact us by email or phone to donate. You can also visit our Facebook page and send us a message.
I can't wait to share how much we can raise for those in need.
If you aren't using Google My Business for your business, you could be missing out on a ton of local traffic. We all know it's so important in the age of social media to make sure your business is seen and heard online, but many businesses aren't taking advantage of Google's free business listing, Google My Business. Just like Facebook and Twitter, Google offers the platform for free.
Google My Business allows your business to show in a local area, share information about your business (including specials, products, and events you may be hosting), and leave reviews. It's really worth looking in to and will help drive your online presence forward, especially when you encourage your clients to leave you a review. Side bar- we will talk about the importance of getting reviews in another post! :)
Taking control of your social media platforms and posting regularly can seem overwhelming. Knowing what you should post and when can be daunting, especially when you have a business to run. You may feel like you don't have a handle on your other social media platforms, but that's what we are here for.
If you would like more information about Google My Business or want to take full advantage of your Google My Business listing, we are here to help!
For my first post of 2019 and first post in a long time, we thought we would take a moment to talk about how great 2018 was for Spotlight Business Solutions!
Not only do we get to serve so many wonderful local businesses in the Twin Cities, but we also took part in a historic documentary for the Commemorative Air Force called Rise Above: WASP produced by Hemlock Films.
Why is the project such a big deal? CAF RISE ABOVE: WASP honors the trailblazing Women Airforce Service Pilots, an often overlooked group that were once missing from history books, to bring their story to life and give a new generation a unique lens in which to see themselves.
To see more amazing pictures from the CAF Rise Above WASP project, click here.
As we find ourselves in 2019 already, Spotlight Business Solutions is ready for what may come next and we look forward to sharing your stories as well!
It's been a few years since I've been to the Minnesota State Fair. I developed some food allergies and intolerance over the years and it was always a struggle to find something to eat.
This year my friend invited me to go with her and how could I refuse. The fair now has a ton of options for those who are gluten free and dairy free. Plus, I forgot how much fun it is to go see all of the farm animals and people watch.
My friend and I took the whole day to enjoy the sites and many flavors the fair has to offer. We started with the furry farm animals. I was very excited when we were able to actually pet a few of the cows, including the Highland Cattle. I'm easily entertained and I happen to love cows.
After we covered all of the farm animals, it was time for lunch. Normally, this would be a point where I would reach into my bag and pull out a snack, but I was able to find a few things to eat.
I started with a batch of Fresh French fries (which were delicious and I may have gotten a large bucket) and turkey leg. The turkey leg may have been a poor decision having just come from the farm animal buildings, but I tried to enjoy it all the same.
Wondering aimlessly is a great way to see a lot of the fair. We happened across Minnesota Wine Country which had wine flights, wine by the glass, and wine smoothies. The sparkling rose wine was my favorite!
I'm a big fan of the French Meadow Bakery and love that they have a place at the fair. I enjoyed one (OK, maybe two) of their gluten free, dairy free brownies and even got one for the road.
For all of the fermented tea lovers out there, the Minnesota State Fair now has a booth that serves Kombucha. The Produce Exchange has two different flavors of Kombucha and it comes in handy after filling up on all the deep fried food on a stick!
With a decent amount of food under our belts, we decided to check out the Coliseum and International Bizaar.
We even made friends with the owners of Tennessee Moon Shine Cakes (located in the Coliseum). While I couldn't try their cakes, my friend said they were amazing. I tried the honey and jams, which were also really tasty. I brought a few of them home to try and can't wait. The owners were really sweet and posed for a picture with me. I hope the enjoyed their first time at the Minnesota State Fair.
While I've listed a few things here that people with food sensitives can eat, there is so much more now than ever before. They even have a page for it on the website - http://www.mnstatefair.org/general_info/visitor_guide/Food-Allergies.html
Here are a few more pictures from our journey that day! If you get out to the fair this year, snap a picture and tell us what your favorite part was!
A new book just came to the wonderful world of Amazon called Keeping the Doors Open: An entrepreneur’s guide to survival. The book was written by one of my clients, Steven Bell and I'm very excited to be a part of it.
There are many books out there offering business advice, but this book offers some real insight for those tough days when you just want to throw in the towel and call it quits.
According to a published report in Inc. Magazine, 96 percent of all new businesses fail in the first ten years, but not every business has to fail! There are ways to keep going and fight the uphill battle, even when you like you can't do it anymore.
My favorite part of the book is that you are encouraged to keep going, keep the doors open and never give up.
Don't just take my word for it, check out Amazon for a few snippets of the book. It's moderately priced and worth you the read.
Amy Lauria, the president of Spotlight Business Solutions, has been working as a social media marketing and website ninja since 2005.