Direct Line To Your Customers

How many emails do you get in a day? There’s junk email, work email, personal correspondence, appointment reminders and many, many more bits of information floating in your inbox. Think back to those times that a coupon from Target pushed you from kind of wanting that new office chair to add to your cart and purchasing it. Now, think of your small business. See where I’m going here? If you’re running a business but don’t have an email marketing strategy, you’re not at the front of people's minds. In the fast paced world we’re in today, that’s as good as being forgotten. Here are some reasons why you need to rethink your email marketing strategy yesterday:

• Emailing is inexpensive. You don’t have to worry about the price of paper, postage, phone calls, billboards... You can simply type a witty message, create some interesting content, and remind people of why they need your service in their lives now.
• Provides a unique personable experience. Segmenting your customer base allows you to design your emails and provide specific information about your services. Emails that contain your first name are 26% more likely to be opened, according to Campaign Monitor. You can diversify them or keep to one standard, but email provides a great tool to get to know your customers and have them get to know you! 
• Environmentally friendly! By sending emails, you’re eliminating the waste associated with mail people toss into the junk pile. Appeal to your customers and go the electronic route, declutter their lives and send an email!
• You’re in everybody’s back pocket. Think about that. It’s like having someone with your business card seated right in their pants, whenever and wherever. Cell phones aren’t going anywhere, and most people link their emails with their phones. You’re accessing people any time, every time. 
• You can literally see the results. The best part of email marketing is that you can track the results. Who doesn’t love this type of measurable success? For every customer you reach, you can see how your customers are responding, and see how effective your efforts are. 

In 2018 there were 3.8 billion people using email. Half of the world is accessible by a couple of clicks, and you’re still not convinced? That number is only going to rise, of all smartphone users 91% of them use their phones to check email as opposed to the 75% that use them to check social media. If you’re looking to gain that additional 16% of consumer, email is the way to go. Spotlight Business Solutions will help you get into the back pocket of your existing customers, and the new ones you haven’t had the chance to meet yet. 

---