For small businesses looking for the best medium to promote their products in 2023, video marketing will certainly rank at the top of the list. In addition to helping you garner greater reach than text/image-based promotions, video marketing is cost-efficient as well. In this article by Spotlight Biz Solutions, we’ll explore the best strategies small businesses should implement to be successful in their video promotional activities and outperform competitors.
Best Types of Videos to Create
For businesses just starting with their video marketing activities, here’s a list of the go-to formats to consider:
Keep Video Production Costs in Check
While video marketing provides the benefit of higher content penetration on social media and customer engagement, it does come at a cost. As reported by Business.com, hiring a professional video marketing team can cost at least a few thousand dollars. Additionally, you’ll need to spend money on video promotions.
But there’s no need to fret, as here are a few ways you can drastically reduce video production costs:
By shooting organic videos, not only will you save thousands of dollars a year, but in time become proficient in video marketing. Rather than focusing on making each video perfect, the key will be to be consistent in your uploads and reach as many customers as possible daily.
Create Trackable Metrics for Campaigns
The only way to truly understand whether your business is reaping the benefits of video marketing is to establish trackable metrics, such as:
Video marketing is an essential component for any small business looking to grow its brand awareness online. Now that you understand the best types of videos to create and how to keep costs in check, all that's left is consistently creating and publishing content across your socials and watching your brand grow.
Thank you to this month's guest blogger Patrick Young with ABLE USA. To find out more please visit ABLE USA.
Amy Lauria, the president of Spotlight Business Solutions, has been working as a digital marketing maven since 2005.