With all the competition out there, how do you stand out in a crowd? How do you get more views and leads to your company’s website? Many companies have embraced the power of blogs, writing about their businesses, their employees, and things that matter to their brand. How do you know if writing blog posts is right for your website?
What goals are you trying to reach with a blog? Is it to build your online brand? Is it to inspire your potential customers? Or maybe to make a connection with your consumers and seem more accessible and not a faceless corporation. Think about what you would like to achieve and consider if a blog will help you reach that goal.
Blogs can establish online branding. By creating lots of content on the same type of subjects, the more of an expert you and your business can become. Soon people will seek out your blogs to find the latest recommendations or information your company is talking about. Becoming an authority in your market helps to become recognizable, building your online brand.
Reaching people through the power of inspiration. Write blogs about inspiring topics that are important to you and your company. Talk about what your employees are up to and their latest successes. Talk about what your company is doing to help other people, like fundraisers or causes you may be a part of. People love to be inspired and to see that companies they are supporting are doing great things for their communities.
Blogs can personalize your business. By writing blogs, you can show off your company’s personality. People love to feel like they are a part of something. If you are reaching out to customers in a way that they feel like they can connect with, then you’ll create interest and potential loyalty to your business.
Now, with all the positive aspects of creating blogs, are there any downsides? There are always multiple sides to everything we do. Blogs can potentially be a lot of work and are time consuming to actually create the content for, but don’t let that stop you from putting out content. A few things to think about on this front. You should pick a schedule that you can live with and can live up to. If you have limited time, don't worry about writing a weekly blog, instead try out a one time a month schedule. Figure out what works best for your company and the time you have available. Whatever you choose to do, you should absolutely create your own content and don’t link to an external blog. The blog should be incorporated into your website, so that all the traffic drives to your site.
Considering all the pros to writing your own blog, you may also be thinking that writing a blog is just one more thing to stack on my already full plate. If you are in need of assistance and professional guidance, contact Spotlight Business Solutions to see what is right for your business. We’re always happy to help!
Amy Lauria, the president of Spotlight Business Solutions, has been working as a digital marketing maven since 2005.