Tips for Small Businesses on Using Social Media

Photo courtesy of The Divine Group.

Got a small business and struggling to keep up with what to do with your social media channels? It can be a challenge to figure out what you should be doing with it all, especially on top of your already mounting tasks to keep your small business running. Not to worry, here are a few tips to keep your social media accounts fresh and enticing by expanding your reach to target audiences to increase your sales.
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1. Find the Appropriate Social Media Platforms for your Business -  Figure out which platforms suit your target audience. If you’re looking for a particular customer base, then looking into different media platforms demographics will help choose which one is right for your business. Facebook and YouTube are the most popular platforms currently, with Instagram and Snapchat being used by a larger amount of younger people. A social media company can help you determine what target audience you should be aiming for with your business.
2. Post Consistent, Engaging Content Regularly - Keep up on your social media posts with consistent content that is relevant to your business. Creating your own content for your posts is key, but you can also share things from other sources. You should post one time per day on sites like Instagram, Facebook, and LinkedIn, but Twitter it’s recommended that you post more times throughout the day. Can’t do that? Start with 3 days a week and see how that goes.  ​Include posts about your employees and if you have time outside the office creating a fun environment for your company. You can create posts about your products or projects that you are working on, but remember to keep the sales pitch to a minimum. Ask a question at the end of your posts to get people to engage and have fun on your social media platforms. Interaction is key, and your post will pop up more in people’s feeds if there is more engagement happening.
3. Link your Website to your Social Media Accounts - Make sure you have links to your social media accounts on your website and vice versa. Your social media account should have your website listed on there as part of the basic setup, make sure you have filled out that part. But it’s also good to have your social media accounts links on your website. Add the icons for each social media presence that you have on your site, so that it’s linked to each one. Request that people follow or like your pages as well.

For more insight on how to reach more customers and for creating exciting content, contact Spotlight Business Solutions to keep your social media current and engaging.

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