This month, we are excited to feature a guest blog from The Divine Group. The Divine Group been doing brand photography for many years and we wanted to get her input on how you can get great social media photos to engage your audience. Here's what they had to say:
As a brand photographer, I get asked, "What images should I use for my social media posts?"
Although every brand is different, here are some basic ideas that translate for most personal brands.
1. Photos that you can turn into graphics!
To create these- you will want to shoot your subject (your products, yourself, your subjects) on a blank background. I recommend white because it's versatile and easy to add text and logos too.
Position yourself off to the side so you can add in text later and make graphics to announce your new products, courses, or services!
2. Action photos of yourself or your products!
These are great tools for storytelling and can be used to talk more about what you do or what your product does.
How to create them-
Hiring a brand photographer will be the most efficient way to get these images from a time standpoint. A good brand photographer will help you create the shot list and set up the session so you get what you need.
Financially, if that's not an option, pairing up with a friend or fellow business owner is the next best thing! Have a content creation day where you go out and take imagery for each other. Don't have a business bud? Ask a friend or a partner to help you out.
Doing it yourself can work great for product brands, but be more challenging when it comes to showing your face. You can buy a tripod for your phone with a timer and set up self portraits in a location with great natural light.
Keep in mind, each brand is different, and a lot of my clients hire me to do specific imagery and then they create some of their own, especially if you like creating content. If it's something you loathe, hiring it out and having a friend help can make life as a business owner a lot easier.
Have more questions about what images to take? You can always reach out, happy to help! Check out The Divine Group for more information.
Amy Lauria, the president of Spotlight Business Solutions, has been working as a digital marketing maven since 2005.