6 Tips To Keep Your Social Media Profiles Up To Date

When is the last time you got the opportunity to stop and think, "Are my social media platforms up to date?" Now is the perfect time to seize that moment.  Like most business owners you're focused on the daily grind, website content is usually the last thing on our minds, even for those of us who do it for a living. We thought we would take the time to remind you to GET YOUR PROFILES UP TO DATE now that the entire world is watching!

Since many of us are working from home over the next few weeks with the recommendation  of "social distancing" on our minds, our time on the internet is skyrocketing. If someone goes to your Facebook page and it's the information isn't current or you haven't posted in awhile, they may think the temporary closure is permanent and move on to your competition. So how do you get things up to date and what's important? We're glad you asked. Here are 6 things to help bring those social media profiles into the current:

1. Update your business information: Double check everything from your phone number to the address. Make sure your message is consistent across the board starting with your description and ending with your about me. Your followers like to see the same BRANDED content and consistency. For those of you thinking you don't need to add information to the "Our story" feature on Facebook, you should think again. Now more than ever, potential clients are reading into the backstories of the people they are supporting, make your story known, and get it up-to-date NOW!
2. Update cover photos and profile pictures: Nothing says your business is still thriving like updating your photo content.  There are several apps that can generate a custom design or you can google the proper dimension so it represents your brands. Remember, each profile should look similar, so people know they are visiting YOUR company.  Pro-tip: The cover photo for Facebook desktop and mobile can look different, so be sure to design your photo so it showcases well on both. 
3. Update your content calendar: Whether your content calendar is a simple spreadsheet with a few links, or 3 months of content planned out, it's important to have ideas and goals to keep your customer-base engaged. There are days when we post something off the cuff to our followers, but most of the time, we should have our content planned out. Having an idea of what to post on a given day makes all the difference between being scrolled past, or sparking interest in a new client. If you aren't sure where to begin, we can help. You can even check out one of our previous posts on content calendars by clicking here. 
4. Keep posting: Consistent posting is key in keeping people hooked to your business online. Let's face it, right now...everyone is online. We will refer to number 3 for the content calendar, but most importantly, find a schedule and stick with it. If you want to post 3 days a week, do it! If you want to post 5 days a week, do it- BUT STICK WITH IT! 
5. Clean out your social media inboxes: One thing that often gets put by the wayside is checking in on your social media inbox. We're not just talking about messaging people back (which should be done with the same haste as your emails), but you also need to comment back and interact with your followers. We know, it's hard to keep track, but now is the perfect time to comment on those posts from last week or reply to a customer. Your response doesn't have to be lengthy, but you do need to take the time to engage your customer. 
6. Make sure your website contact information is up to date and working: A lot of times we don't remember to update our website with a new phone number, policy, or address if we've changed suits. Now is a great time to thoroughly read your own content, and make sure you stand by every word on your platform. This includes going through the pages of your website to make sure everything is running properly, this is typically an afterthought and shouldn't be. If it isn't, update your information. A contact form that isn't working is costing you customers!

All in all, these are pretty simple steps to get you updated, but we get it. There's only so much time in the day. Our goal at Spotlight is to do the dirty work for you. If you simply don't have time, or even better, just plain old don't want to, get into touch with us and we will gladly take the tedious tasks off your hands! It's time to turn the Spotlight to your business, and generate a solid social media following now!
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