How many emails do you get in a day? There’s junk email, work email, personal correspondence, appointment reminders and many, many more bits of information floating in your inbox. Think back to those times that a coupon from Target pushed you from kind of wanting that new office chair to add to your cart and purchasing it. Now, think of your small business. See where I’m going here? If you’re running a business but don’t have an email marketing strategy, you’re not at the front of people's minds. In the fast paced world we’re in today, that’s as good as being forgotten. Here are some reasons why you need to rethink your email marketing strategy yesterday:
Amy Lauria, the president of Spotlight Business Solutions, has been working as a digital marketing maven since 2005.